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"The year 1989 was an important one for the study of human behavior. That year saw the publication David Buss’s report in Behavioral and Brain Sciences on the results of an exceptionally broad study entitled ‘‘Sex Differences in Human Mate Preferences: Evolutionary Hypotheses Tested in 37 Cultures,’’ which contained data concerning human mating preferences for 10,047 individuals in 37 different cultures located in 33 countries. Buss’s strategy for detecting mate preferences was to administer a survey which asked people to provide information about a number of personal features which Buss believes have been shown to be theoretically important to mate choice. This study would be the foundation for Buss’s immensely popular (1994; rev. 2003) book, The Evolution of Desire, as well as for countless subsequent articles. Most importantly, Buss’s (1989) study has achieved a paradigm-like status in evolutionary psychology, and continues to serve as a major resource for many different types of work in other subfields within psychology and the social sciences generally."
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